Project Onboarding Questionnaire

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Section 1 — Your Business

Basic information to personalize your website

Business name *

Your full name *

Email *

Phone *

Primary city of operation *

Industry *

Describe your business in 2–3 sentences * Who are you? What do you do? Who are your clients?

What is your geographic service area? * List the cities, neighbourhoods, or regions you serve.

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Section 2 — Your Website

Goals, style and desired features

What is the PRIMARY goal of your website? *

📞 Generate calls, quote requests and new clients 🛒 Sell products online (e-commerce store) 📅 Allow clients to book appointments or reservations online 🏆 Build credibility (professional digital business card) 📋 Inform existing clients (hours, services, location)

Do you already have a website? *

Yes No, this is my first website

If yes, what is your current website address? (optional)

Do you have any competitor or inspiration websites you like? (optional) Paste links separated by commas. Tell us what you like about each one.

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Section 3 — Content & Design

Text, images, colours and visual identity

Important: The quality of the content you provide directly impacts the quality of your website. The more details you give us, the fewer revisions you'll need.

Do you have a logo? *

Yes, I have a file (PNG, SVG, AI) Yes, but only in low resolution No, I need a logo

Do you have official brand colours? (optional) HEX codes, Pantone, or simply "navy blue and white".

What visual style do you prefer? *

✨ Modern and minimalist (lots of white space, clean typography) 👔 Professional and corporate (sober colours, formal structure) 🤝 Warm and human (real people photos, warm tones) 🔥 Bold and dynamic (vivid colours, strong visual impact) 🌿 Artisanal and authentic (textures, natural tones, local feel)

Do you have professional photos of your business? *

📸 Yes, I have high-quality professional photos 📱 Yes, I have photos taken with my phone ❌ No, I need stock photos 🔀 A mix of both

Do you have written content (copy) for your website? *

✅ Yes, I have all my text ready 📝 I have some — you can fill in the rest ❌ No, I need you to write the content

List your main services * One service per line. Include a short description if possible.

What is your main value proposition? * Why should a client choose you over a competitor?

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Section 4 — Access & Technical

Domain name, hosting and required access

Do you have a domain name? * e.g. www.smithplumbing.ca

Yes No, I need to buy one I'm not sure

If yes, what is your domain name and registrar? (optional)

Do you have web hosting? *

Yes No I'm not sure

Do you have a professional email address? * e.g. [email protected] (not @gmail.com or @hotmail.com)

Yes No, I use Gmail/Hotmail

Do you have a Google Business Profile (Google Maps listing)? *

Yes, verified and active Yes, but not yet verified No I'm not sure

Do you have active social media profiles? (optional) Paste the links to your profiles.

What language(s) should your website be in? *

🇬🇧 English 🇫🇷 French 🔀 Bilingual FR/EN

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Section 5 — SEO & Marketing

Google visibility and growth goals

Why this section? A website is like a beautiful car. SEO is the fuel. Without search engine optimization, your website will be invisible on Google. These questions help us understand your growth ambitions.

When someone searches for your service on Google, where do you currently appear? *

🏆 Page 1 of Google (positions 1–10) 📄 Page 2 or 3 of Google ❌ I don't appear at all 🤷 I've never checked

What keywords do you want to target on Google? (optional) e.g. "emergency plumber Toronto", "bathroom renovation North York", "dentist Calgary"

Are you interested in a monthly SEO (local search) package? *

✅ Yes, I want to include SEO from the start ⏳ Maybe later, after the website launches ❌ No, I only want the website for now ❓ I'd like to learn more before deciding

How many new clients per month are you looking to get through your website? *

1 to 5 5 to 15 15 or more I'm not sure

On a scale of 1 to 5, how well does your current website generate clients? * 1 = No clients at all / 5 = Lots of clients

No clientsLots of clients

Do you have a monthly budget for digital marketing (SEO, Google/Facebook Ads)? (optional)

No budget for now $100 – $300/month $300 – $700/month $700+/month

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Section 6 — Additional Information

Anything else you'd like to share

What is your desired timeline for the website launch? *

As soon as possible 2 to 4 weeks 1 to 2 months Flexible

Do you have any specific concerns or questions for us? (optional)

How did you hear about us? (optional)

Project Onboarding Questionnaire

Ready to submit! 🚀

Questionnaire received!