Case Study: New Website for a Local Landscaper

When Mark started his landscaping business in Edmonton, he did what most contractors do: he relied on word of mouth. He did good work, customers were happy, and they recommended him to friends and neighbors.

For years, that was enough. He stayed busy, made a living, and never thought much about having a website.

But something started changing. Mark noticed that potential customers would ask for his "website" or try to "look him up online." When they couldn't find anything, some of them never called back.

That's when Mark reached out to me.

The Challenge

Mark had been in business for over 10 years. He had:

• A solid reputation
• Lots of happy customers
• Great photos of his work (on his phone, but nowhere else)

What he didn't have:

• Any online presence (no website, no Google Business profile)
• A way for new customers to find him
• Any control over his reputation online

"I know I'm losing jobs," Mark told me. "People tell me they looked for me online and couldn't find anything. They went with someone else who had a professional website."

The Solution: A Simple One-Page Website

Mark didn't need anything complicated. He needed a professional online presence that would:

• Showcase his work with beautiful photos
• Clearly list his services
• Make it easy for customers to contact him
• Help him appear in Google searches

A one-page website was the perfect solution.

What We Included

• Hero section: A warm welcome with beautiful landscaping photos
• Services: Lawn care, garden design, tree pruning, seasonal clean-up
• Project gallery: Photos of Mark's best work
• Service areas: Edmonton and surrounding areas
• Contact form: Easy for customers to request a quote
• Click-to-call button: One tap to call directly from mobile

The Results

We launched Mark's website in March 2026, just before landscaping season began. Here's what happened:

Month 1:

• 4 new clients found Mark through Google searches
• Average job value: $1,200
• Total new revenue: $4,800

The website paid for itself 6x over in the first month alone.

Month 2:

• 7 new clients from online searches
• Several mentioned they chose Mark because his website looked professional
• Started getting calls from areas he hadn't marketed to before

Month 3:

• Mark's website started appearing in the top 5 results for "landscaper Edmonton"
• He booked so many jobs he had to turn some away
• Started planning to hire an employee for the first time

What Mark Says Now

"I can't believe I waited so long to get a website. I was busy before, but now I'm turning down work. The website paid for itself in the first week. Every landscaper should have one."

Key Takeaways

1. You don't need anything fancy

Mark's site is a simple one-page website. No complicated features, no blog, no online booking. Just clear information and beautiful photos.

2. Photos matter

The gallery showing Mark's work was probably the most important part of the site. Customers could see the quality of his work before ever talking to him.

3. Mobile-friendly is non-negotiable

Most of Mark's customers found him on their phones. The click-to-call button made it easy for them to reach him instantly.

4. The ROI is immediate

A $600-$1,200 investment can bring in thousands in new revenue within months. For most businesses, a website pays for itself many times over.

Could This Be You?

Mark's story isn't unique. Every day, I work with contractors, landscapers, and local business owners who are leaving money on the table by not having a professional website.

If you're ready to stop losing jobs to competitors who have websites, let's talk. I'll help you create a simple, professional site that brings you more customers—just like Mark.